Our YSM set-up services include:
Consultation -
Day 1
The first phase of Yahoo Search Marketing set-up involves
a consultation with
one of our Yahoo Search
Marketing experts.
During the consultation
we will discuss your goals
and other details of
your new Yahoo Search
Marketing account.
Keyword
Research - Day 2
The second phase of Yahoo Search Marketing set-up involves
finding and selecting relevant keywords using a variety
of methods. Keywords
include:
- Main Keywords - eg. web design
- Cheaper Keywords - eg. flash website design
- Misspellings - eg. website desing
- Towns and Cities - eg. website design London
- Plurals - eg. website designer & website designers
We also use a specially designed tool to produce phrase
combinations to ensure your clicks
come as cheap as possible.
Creation of Campaigns and AdGroups - Day
2
Our Yahoo Search Marketing experts will decide how to separate
the keywords generated
above into AdGroups
and Campaigns. After
these keywords have
been correctly grouped,
we set-up
geographic targeting
and time scheduling
preferences so that
you're not wasting
clicks from people
outside the area or
time you service.
Advert Copywriting - Day 3
Based on our discussions and a SWOT analysis
of your competitors
adverts we create 2-5
highly targeted adverts
for each AdGroup by
using call to action
terms and sales hooks
specific to the keywords
to ensure the maximum
number of relevant
clicks.
Optimisation,
Testing & Reporting -
Days 4 - 30
During this critical
stage, our Yahoo Search
Marketing experts act
on the statistics generated
from the set-up process
and make changes which
can include:
- Restructuring the account so that adverts are relevant
to keywords.
- Bid management
- Pausing badly performing keywords
- Finding fresh keywords, writing adverts and deep linking
(for new and existing services)
- Rewriting badly performing adverts
- Editing destination URLs
- Much more...
Our weekly reports are among the best in the field - we focus
on what's important
to you and we make
them detailed but easy
to read. They detail
the results we have
achieved (in graphs
and figures), the changes
made to your account
and proposed changes
for the coming week.
We will make
at least two changes
to your account each week
with the sole purpose
of increasing the number
of conversions you
receive while decreasing
your cost per conversion.
Next Steps
