Our Yahoo Search Marketing optimisation service includes:

Consultation - Day 1

The first phase of Yahoo Search Marketing optimisation involves a consultation with one of our Yahoo Search Marketing experts. During the consultation we will discuss your goals and other details of your new Yahoo Search Marketing account.

Analysis of Results - Day 2

When we write our proposals we look at your Yahoo Search Marketing account from the inside but once we start work, we go into depth looking at what is bringing results, what can be improved and what needs to go.

Keyword Research - Day 2

This stage involves finding and selecting relevant keywords using a variety of methods. Keywords include:

• Main Keywords - eg. web design
• Cheaper Keywords - eg. flash website design
• Misspellings - eg. website desing
• Towns and Cities - eg. website design London
• Plurals - eg. website designer & website designers

We also use a specially designed tool to produce phrase combinations to ensure your clicks come as cheap as possible.

Creation of Campaigns and AdGroups - Day 3

Our Yahoo Search Marketing experts will decide how to separate the keywords generated above into AdGroups and Campaigns. After these keywords have been correctly grouped, we set-up geographic targeting and time scheduling preferences so that you're not wasting clicks from people outside the area or time you service.

Advert Copywriting - Day 3

Based on our discussions and a SWOT analysis of your competitors adverts we create 2-5 highly targeted adverts for each AdGroup by using call to action terms and sales hooks specific to the keywords to ensure the maximum number of relevant clicks.

Optimisation, Testing & Reporting - Days 4 - 30

During this critical stage, our Yahoo Search Marketing experts act on the statistics generated from our initial changes and make changes which can include:

• Restructuring the account so that adverts continue to be relevant to keywords.
• Bid management
• Pausing badly performing keywords
• Finding fresh keywords, writing adverts and deep linking (for new and existing services)
• Rewriting badly performing adverts
• Editing destination URLs
• Much more...

Our weekly reports are among the best in the field - we focus on what's important to you and we make them detailed but easy to read. They detail the results we have achieved (in graphs and figures), the changes made to your account and proposed changes for the coming week.

We will make at least two changes to your account each week with the sole purpose of increasing the number of conversions you receive while decreasing your cost per conversion.

Next Steps

• Help us understand what problems you’re having with your Yahoo Search Marketing account. Call freephone 0800 043 2312 or chat to one of our Yahoo Search Marketing experts online.
• Get a rough idea of prices
• Quick start - Get your quote now