Welcome to our Frequently Asked Questions. Whatever you want to know about our services, you'll probably find the answer here. Just click on whatever interests you in the list below.

1. Do I have to sign a contract?
2. How much work will you do on my account?
3. How is your work structured?
4. What budget do I need?
5. Why shouldn't I just manage my own AdWords account?
6. What's the benefit of signing up with Advertise Ltd rather than other companies?
7. How many sales do you guarantee that I'll make if I sign up?
8. Can you also manage my Microsoft and Yahoo PPC accounts?
9. How do I get started?
   
10. How many keywords and adverts will you use?
    
11. How long does it take to set up an AdWords account?
    
12. How do I find my AdWords ID?
    
13. Will you be able to see any personal information with my AdWords ID number?
    
14. Why can't I just give you my login details?
    
15. What are your fees?
    
16. When do I have to pay?

1. Do I have to sign a contract?

No. We rely on the quality of our service and results to keep clients coming back.

2. How much work will you do on my account?

We will make at least two major changes to your account each week.

If your account is new to us, after the first week of statistics, we make at least four major changes to boost the success of your AdWords account.

3. What would you do to my account?

When a client comes to us for AdWords Set-Up or AdWords Optimisation, we usually get started with the account on the next working day.

For an existing account, we first send conversion tracking, click fraud tracking and Google Analytics scripts. Then we look at the structure of the account - the number and quality of keywords, Ad Groups, campaigns, negative keywords, and how many adverts per Ad Group there are.

Then we go about researching new keywords, sorting out the structure and writing new adverts.

Once the new account is up and running we would send weekly reports which clearly explain results in the last week, changes made in the last week, and changes that we will be making in the coming week.

Optimisation is not obligatory but it is definately recommended because PPC set-up is unique for every client and although there are rules and skills, there are a lot of things which are just trial and improvement.

4. What budget do I need?

We try not to enter into budget decisions. There is no minimum required budget to join us. Our current clients spend between £3 and £2,200 per day on AdWords clicks and our job is to manage that spend effectively - period.

5. Why shouldn't I just manage my own AdWords account?

Most of our clients came to us because they felt they were “wasting money on AdWords”. The fact is that anyone can put together a couple of keywords and an advert, but the main aim of AdWords is to only get clicks from people that are interested and ready to buy your products or services, and that is something that is a lot harder to do.

6. What's the benefit of signing up with Advertise Ltd rather than other companies?

We started our company because we felt that the needs of small to medium sized companies weren't being met firstly there were large minimum budgets as a requirement to sign up with professional AdWords companies.

Our aim is the same as the benefit of joining us.

We focus on helping smaller companies increase their Return On Investment. This means that smaller companies can now benefit from highly talented and experienced AdWords Professionals.

We not only aim to increase ROI using AdWords, we also give free website advice with the help of tools such as Google Analytics.

For companies that do have a larger budget, another advantage is that we don't charge based on percentage of budget.

7. How many sales do you guarantee that I'll make if I sign up?

Not even Google can guarantee the amount of sales that you will get because this is dependant on factors outside of our control such as your website content and design, your sales staff, etc.

8. Can you also manage my Microsoft and Yahoo PPC accounts?

Yes, we also have the capabilities to set-up and optimise Microsoft adCenter & Yahoo Search Marketing accounts. 

9. How do I get started?

If you'd like to get started, firstly complete the order form and we will get started on your account within 24 hours. Once we're started, it will take 48 hours for you to receive a list of keywords and in most cases, accounts will be ready to launch within 3 working days of the start date.

10. How many keywords and adverts will you use?

We can usually find over 2,000 keywords, sometimes over 20,000. We will split these into highly relevant AdGroups so that each advert that shows is relevant to the keyword being used. This will ensure high Click Through and Conversion rates. Each AdGroup will have 2-5 expertly written adverts so that we can test advert copy.

11. How long does it take to set up an AdWords account?

Account set-up should take no longer than 3 working days from the word go.

12. How do I find my AdWords ID?

We will need your AdWords ID number in order to manage or look at your account. This is a 10 digit number which is located at the top right once you've logged into your AdWords account – it looks something like this: 123-456-7890.

13. Will you be able to see any personal information with my AdWords ID number?

No, the most we can see are the last 4 digits of your credit card number.

14. Why can't I just give you my login details?

We wouldn't recommend doing this, not because we personally would do something funky, but others might and you just shouldn't give this out willy nilly. It's not exactly like giving out your pin number but close enough. It's much better to grant access by giving your AdWords ID to a qualified AdWords agency and then you can terminate their access whenever you want.

15. What are your fees?

We don't charge based on a percentage of monthly spend for AdWords optimisation, instead we charge fixed fees depending on the amount of hours an account needs per month. We charge more in the first month because we do a lot of work to get it up to standard fast and then we charge a fixed fee. Fees for month 1 start from £350, and management fees start from £125 per month.

16. When do I have to pay?

Payments are to be made before we start work. You can pay by bank transfer to make the process faster.