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PPC comparison chart

Here you can compare the advantages and disadvantages of each of the best three methods of Pay Per Click advertising.

 
Google AdWords
Yahoo Search Marketing
Microsoft AdCenter
Ease of Setup*
Easy
Hard
Very Hard
Start-up costs
£5
£5
£5
Min CPC
£0.01
£0.04
£0.04
Impressions
Highest
Medium
Lowest
CTR
Lowest
Low
Low
CPC
Higher
Lowest
High
Conversion Rates
Low
High
Medium
 
 

*Please note that although Google AdWords is comparatively easy to set-up in terms of putting together some keywords and ads, to set it up properly with a good number of highly targeted keywords and adverts, you really need to know what you're doing otherwise you're likely to waste a lot of money.

 

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