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Our articles are written by AdWords Professionals who have at least two years of experience with AdWords, YSM and Microsoft AdCenter.

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How can I improve my Google AdWords Quality Score?

Get our top tips to improve your quality score and therefore decrease your Cost per Click.

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Why should I use Google AdWords?

Find out why TV and radio ads are a waste of time and money.

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How can I improve my CTR?

Get some answers to this ever popular question.

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The buying cycle

All of your potential clients go through what's called a buying cycle. Find out how it affects you.
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How to find a gap in the market

We reveal how to know what to stock up on.

This short article can also help you think of new business ideas.

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What should I pay per click?

Are you worried about how much you're paying per click?

We reveal how to choose the optimum CPC for your keywords and AdGroups in Google AdWords.

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