Our Google AdWords set-up service includes:

Consultation - Day 1

The first phase of Google AdWords set-up involves a consultation with one of our Google AdWords Professionals. During the consultation we will discuss your goals and other details of your new Google AdWords account.

Keyword Research - Day 2

The second phase of Google AdWords set-up involves finding and selecting relevant keywords using a variety of methods. Keywords include:

• Main Keywords - eg. web design
• Cheaper Keywords - eg. flash website design
• Misspellings - eg. website desing
• Towns and Cities - eg. website design London
• Plurals - eg. website designer & website designers

We also use a specially designed tool to produce phrase combinations to ensure your clicks come as cheap as possible.

Creation of Campaigns and AdGroups - Day 2

Our Google AdWords Professionals will decide how to separate the keywords generated above into AdGroups and Campaigns. After these keywords have been correctly grouped, we set-up geographic targeting and time scheduling preferences so that you're not wasting clicks from people outside the area or time you service.

Advert Copywriting - Day 3

Based on our discussions and a SWOT analysis of your competitors adverts we create 2-5 highly targeted adverts for each AdGroup by using call to action terms and sales hooks specific to the keywords to ensure the maximum number of relevant clicks.

Optimisation, Testing & Reporting - Days 4 - 30

During this critical stage, our Google AdWords Professionals act on the statistics generated from the set-up process and make changes which can include:

• Restructuring the account so that adverts are relevant to keywords.
• Bid management
• Pausing badly performing keywords
• Finding fresh keywords, writing adverts and deep linking (for new and existing services)
• Rewriting badly performing adverts
• Editing destination URLs
• Much more...

Our weekly reports are among the best in the field - we focus on what's important to you and we make them detailed but easy to read. They detail the results we have achieved (in graphs and figures), the changes made to your account and proposed changes for the coming week.

We will make at least two changes to your account each week with the sole purpose of increasing the number of conversions you receive while decreasing your cost per conversion.

Next Steps

• Compare Google AdWords with other PPC programs.
• Call freephone 0800 043 2312 to chat to one of our specialists.
• Get a rough idea of prices
• Quick start - Get your quote now