Our Google AdWords optimisation service includes:
Consultation -
Day 1
The first phase of Google AdWords optimisation involves a
consultation with one
of our AdWords Professionals. During
the consultation we
will discuss your goals
and other details of
your new Google AdWords
account.
Analysis
of Results -
Day 2
When we write our proposals we look at your AdWords account
from the inside but
once we start work,
we go into depth looking
at what is bringing
results, what can be
improved and what needs
to go.
Keyword
Research - Day 2
This stage involves finding and selecting
relevant keywords using
a variety of methods.
Keywords include:
- Main Keywords - eg. web design
- Cheaper Keywords - eg. flash website design
- Misspellings - eg. website desing
- Towns and Cities - eg. website design London
- Plurals - eg. website designer & website designers
We also use a specially designed tool to produce phrase
combinations to ensure your clicks
come as cheap as possible.
Creation of Campaigns and AdGroups - Day
3
Our AdWords Professionals will decide how to separate the
keywords generated
above into AdGroups
and Campaigns. After
these keywords have
been correctly grouped,
we set-up
geographic targeting
and time scheduling
preferences so that
you're not wasting
clicks from people
outside the area or
time you service.
Advert Copywriting - Day 3
Based on our discussions and a SWOT analysis
of your competitors
adverts we create 2-5
highly targeted adverts
for each AdGroup by
using call to action
terms and sales hooks
specific to the keywords
to ensure the maximum
number of relevant
clicks.
Optimisation,
Testing & Reporting -
Days 4 - 30
During this critical
stage, our AdWords
Professionals act on
the statistics generated
from our initial changes
and make changes which
can include:
- Restructuring the account so that adverts continue to
be relevant to keywords.
- Bid management
- Pausing badly performing keywords
- Finding fresh keywords, writing adverts and deep linking
(for new and existing services)
- Rewriting badly performing adverts
- Editing destination URLs
- Much more...
Our weekly reports are among the best in the field - we focus
on what's important
to you and we make
them detailed but easy
to read. They detail
the results we have
achieved (in graphs
and figures), the changes
made to your account
and proposed changes
for the coming week.
We will make
at least two changes
to your account each week
with the sole purpose
of increasing the number
of conversions you
receive while decreasing
your cost per conversion.
Next Steps
- Help us understand what problems you’re having with your
Google AdWords account. Call freephone 0800 043 2312 or chat
to one of our AdWords specialists online.
- Get a rough idea of prices
- Quick start - Get your quote now
