Our Microsoft AdCenter set-up service includes:
Consultation -
Day 1
The first phase of Microsoft adCenter set-up involves
a consultation with
one of our Microsoft
adCenter experts. During
the consultation we
will discuss your goals
and other details of
your new Microsoft adCenter account.
Keyword
Research - Day 2
The second phase of Microsoft adCenter set-up involves
finding and selecting
relevant keywords using
a variety of methods.
We also use a specially designed tool to produce phrase
combinations to ensure your clicks
come as cheap as possible.
Creation of Campaigns and AdGroups - Day
2
Our Microsoft adCenter experts will decide how to separate
the keywords generated
above into AdGroups
and Campaigns. After
these keywords have
been correctly grouped,
we set-up
geographic targeting
and time scheduling
preferences so that
you're not wasting
clicks from people
outside the area or
time you service.
Advert Copywriting - Day 3
Based on our discussions and a SWOT analysis
of your competitors
adverts we create 2-5
highly targeted adverts
for each AdGroup by
using call to action
terms and sales hooks
specific to the keywords
to ensure the maximum
number of relevant
clicks.
Optimisation,
Testing & Reporting -
Days 4 - 30
During this critical
stage, our Microsoft
adCenter experts act on the statistics generated from the
set-up process and make changes which
can include:
- Restructuring the account so that adverts are relevant
to keywords.
- Bid management
- Pausing badly performing keywords
- Finding fresh keywords, writing adverts and deep linking
(for new and existing services)
- Rewriting badly performing adverts
- Editing destination URLs
- Much more...
Our weekly reports are among the best in the field - we focus
on what's important
to you and we make
them detailed but easy
to read. They detail
the results we have
achieved (in graphs
and figures), the changes
made to your account
and proposed changes
for the coming week.
We will make
at least two changes
to your account each week
with the sole purpose
of increasing the number
of conversions you
receive while decreasing
your cost per conversion.
Next Steps
